Question about Elmo live?

They toy goes on sale 10/14/08 my question is. If i want to order the toy online will it be available at midnight or at a different time. Does any one know. I want this toy for my 2 year old and i completely forgot to pre order. I dont have time to wait in long lines and i dont want to have to get it on ebay. I want to purchase it directly from toysrus.com. all answers are appreciated. Thank you.